Interdisciplinarity between levels: An entrepreneurial experience

Abstract

The present paper aims to describe the trajectory of three projects on entrepreneurship in ENIAC: I) Project Small Entrepreneurs in Elementary Education; II) Project Young Entrepreneurs in Technical High School and III) Project Midiatization of Events carried out by the Marketing and Advertising and Propaganda courses of Higher Education. These projects were conducted collaboratively with the aim of promoting dialogue between different levels of education. The methodology for data collection is based on the observation of the experience of implementation of these projects and their subsequent qualitative description. Acting in synergy, these students, responsible for marketing actions in the digital environment, worked with the young and young entrepreneurs, elementary and middle school, respectively, so that the events carried out were mediated with success. They acted in an interdisciplinary way, utilizing the actions of these two events as inputs to elaborate campaigns that were developed and presented as their module completion projects. In a transversal way, ENIAC's three levels of education moved with commitment, producing expressive results that promoted students' empowerment in the development, at an early age, of personal entrepreneurial attitudes and skills, making them capable of working in the world of work in a competitive way, either in the business organizations of others or in their own enterprises, thus providing a future of success.