Marketing, Credit & Consumerism: impacts on early debt of young brazilian

Abstract

This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the part of families and individuals in general.

The relevance is justified by the identification of an excess of marketing campaigns targeted at these children conveyed in the media, which, combined with the ease of financing provided by the retailers and also the financial system in general, have contributed to get them to early debt.