Fatores que influenciam a aceitação da Internet das Coisas entre estudantes universitários no Iraque
Uma aplicação do modelo UTAUT estendido
DOI:
https://doi.org/10.22567/rep.v14i2.1077Palavras-chave:
internet das coisas , UTAUT , intenção comportamental , expectativa de desempenho , expectativa de esforço, condições facilitadoras , confiançaResumo
Este estudo investiga os fatores que influenciam a aceitação e o uso das tecnologias da Internet das Coisas (IoT) entre estudantes matriculados em universidades privadas no Iraque. O modelo da Teoria Unificada de Aceitação e Uso da Tecnologia (UTAUT) é utilizado como estrutura teórica para esta pesquisa. O estudo examina seis fatores principais, incluindo: expectativa de desempenho, expectativa de esforço, influência social, condições facilitadoras, privacidade percebida e confiança. Um total de 386 estudantes de seis universidades privadas em Bagdá, Iraque, participaram da coleta de dados. O software Smart PLS foi utilizado para testar as hipóteses. Os resultados revelaram que a privacidade percebida, a expectativa de desempenho e a influência social são os preditores mais significativos tanto da intenção comportamental quanto do uso real da IoT. Por outro lado, fatores como expectativa de esforço, condições facilitadoras e confiança não apresentaram impacto significativo, indicando que, uma vez que as preocupações básicas com a privacidade sejam abordadas e a utilidade percebida da IoT esteja clara, os estudantes são menos influenciados pela facilidade de uso ou pelo suporte institucional. Os resultados sugerem que as autoridades universitárias devem priorizar essas áreas, que têm o potencial de aprimorar os resultados educacionais por meio do uso de tecnologias inteligentes e interconectadas.
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